Dior, Kenzo and Guerlain test their new makeup with tailor made lighting solution from Softlights.
In 2015 the European cosmetics industry improved hundreds of formulas to meet new health regulations. It was vital to check and test visually if the new products were as good as the previous ones.
To make the test as accurate and precise as possible, the world leader in luxury, LVMH, needed high quality light with precise color rendering.
50 products of different brands like Dior, Kenzo, Guerlain was tested every day.
Under the supervision of Eric Guichard (A.F.C), Softlights provided the T5-Long One fluorescent fixtures, and some tailor made accessories to make the quality test possible.
The LVMH group comprises 70 exceptional Houses that create high quality products. It is the only group present in all five major sectors of the luxury market: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry and Selective Retailing. LVMH currently employs 125,000 people across the world and reported sales of 35.7 billion euros in 2015.